How our 30th anniversary, a new wall system and an immersive side installation came together at the Architect Show.
The Architect Show has come to an end, though the pulse of the halls is still easy to recall.
Held at the Metropolitan Expo in Athens on 6-7 December 2025, this edition became the stage where the Interior Wall Decoration System was unveiled to the public. Coming in the year that marks our 30th anniversary of working with surfaces, this debut gave every conversation at the booth an extra sense of occasion.
Our booth was organised around the new system, giving it a clearly central role in the space. The composition of the walls was built to highlight how its 3D and Flat Panels work together in real applications. The veneers quickly became a focal point, with their design often opening the conversation before anything else was discussed.
THE MOUNTING SYSTEM
Behind what visitors saw stood the mounting system. A frame with concealed fixing points is supported by well-defined, documented installation steps that guide how each panel takes its place on the wall. For project teams, this offers firmer ground for planning and reduces the need for improvised solutions once the project reaches the site.
SEASHELLS
As the first 3D design in the series, Seashells soon drew attention. It is inspired by the faint line a shell leaves behind as it crosses the seabed. That track becomes a continuous relief carved in wood, allowing the wall to hold a sense of motion and a tactile pattern that many visitors instinctively followed with their hands.
Visitor response during the fair was warm. Many guests approached our new products as a complete framework for wall-oriented design, while others focused on the mounting system and the clarity it brings to project planning.
In parallel, the MID Ordine Futuro installation offered a route where design, matter, identity and memory unfolded across three walls realised with our surfaces.
We sincerely thank everyone who took the time to come by. Your attention and reflections gave this launch the feeling of a beginning rather than just a moment in time.
